[ The Challenge ]
One integration layer across ticketing, CRM, venue operations, collections and content, for four precincts.
The data estate covers ticketing (Tessitura), CRM (Prospect2), venue operations (Momentus Elite), collections (EMu/Axiell) and CMS (Sanity). It had to serve Parramatta alongside Ultimo, Castle Hill and Sydney Observatory, plus Sydney Science Festival and Sydney Design Week, with data flows, governance and lifecycle management defined from source-of-truth ingestion through to what visitors see.

